Archive for the ‘Piedmont’ Category

One of the basic fundamentals of selling a home in today’s market is online marketing. Just about everyone starts their search online and spends a lot of time reviewing materials to research their options. A quality online presentation is vital to success.  When consulting with homeowners interesting in selling, I discuss professional photography, listing syndication, video, virtual tours, social media and more.  Once you have made your presentation, the key is to get feedback from it. That is, using the data to follow the traffic online and whether or not is causing showings in person.

I’m fortunate to have a very large listing inventory across a variety of price points and areas. This gives me a wide net to cast over the search traffic to look for insight into the market. Showing activity online proceeds showing activity in person.  You need both of these before expecting an offer. Getting your home on the market is just step 1. To be successful, you have to constantly monitor activity and “read” the market.

Here’s a brief interview I conducted with Jeff Gaffney, Chairman of Better Homes and Gardens Real Estate III yesterday where I touch on how important our relationship with Better Homes and Gardens has been to our online strategies.

httpv://www.youtube.com/watch?v=79vdfrl8KSM&feature=email

There’s a new community just under way in Albemarle County just outside of the city limits of Charlottesville. Its called Avinity and it will feature 100 townhomes located on Avon Street adjacent to Cale Elementary. Site work has started. I visited the site this morning to get a feel for the progress of the site work and the surroundings. Check it out.

Check out the site plan here.

I’ll be in charge of sales for Piedmont Realty and Construction. Currently I am working out of  The Piedmont Model Home at Poplar Square. (Located just off Ivy Road behind the Kluge Children’s Rehabilition Center) These townhomes are very similar to what will be built at Avinity. Feel free to contact me or stop by to learn more about Avinity at your convenience, Tuesday-Sunday from 12-5.

Subscribe to my blog above for future updates on the progress of Avinity.